Welcome to the juiciest and most scandalously intriguing review you’ll ever lay your eyes on! Hold onto your hats (and any other loose ends), because today we’re diving headfirst into the steamy world of Ashley Madison, where secrets are shared and boundaries blurred.
Now, I know what you might be thinking – "Ashley Madison? Isn’t that the notorious website for those seeking some extramarital excitement?" Well, buckle up folks, because we’re about to examine this controversial platform from every angle. Can it truly deliver on its promises of discreet encounters?
How does it navigate the murky waters of infidelity without crashing and burning?
Picture this: a place where curiosity reigns supreme and no judgment is passed. A digital sanctuary where monogamy takes a backseat, while enthralling connections take center stage. Is Ashley Madison really a haven for those craving an electrifying escapade or just another clever ploy to exploit our deepest desires?
But wait…there’s more! We’ll reveal behind-the-scenes insights into the privacy measures they claim to have in place (gotta keep those private messages under lock and key!). Plus, we’ll dish out all the nitty-gritty details on their user experience, making sure you can tread confidently along these forbidden paths without stumbling.
So grab your favorite cuppa joe (or maybe something stronger – after all, we’re about to explore uncharted territory here) and get ready to embrace a realm shrouded in mystery. Strap yourselves in as we uncover if Ashley Madison truly lives up to its notorious reputation or if it’s just one big ol’ catfish waiting to reel us in.
Disclaimer: Side effects may include raised eyebrows, slackened jaws, and unexpected revelations.
Pros & Cons
- – Ashley Madison has a user-friendly platform which makes it easy to navigate and find potential matches.
- – With the Ashley Madison app, you can stay connected and interact with other members on the go, making it convenient and accessible.
- – Compared to some other dating platforms, the cost of an Ashley Madison membership is reasonable, providing value for your money.
- – Ashley Madison offers all the features you would expect from a reputable online dating site, ensuring you have plenty of options to connect with others.
- – The Ashley Madison website is not user-friendly and navigating through the platform can be a headache.
- – The cost of an Ashley Madison membership is quite high compared to other dating platforms, especially considering that it has limited features.
- – Many Ashley Madison reviews claim that the profiles on the site are often fake or inactive, making it difficult to find genuine connections.
- – The lack of transparency about how exactly Ashley Madison’s services work makes users skeptical about its legitimacy.
Design & Usability
The design of Ashley Madison is characterized by a strategic choice of colors and layout that work cohesively to create an engaging user interface. The color scheme predominantly features various shades of blue, creating a calm and trustworthy ambiance within the site’s visual aesthetic.
Upon entering the website, users are greeted with a clean and organized layout, enhancing the overall usability. The well-thought-out design ensures easy navigation between different sections, allowing users to swiftly access desired features with minimal effort. Whether searching for potential matches or managing their profiles, visitors can easily find what they need due to intuitive placement of buttons and menus.
Ashley Madison exudes simplicity in every aspect of its interface, enabling even first-time users to effortlessly familiarize themselves with the platform’s functionalities.
The registration process itself requires only basic information from individuals seeking connections on the site. This approach removes unnecessary barriers while still ensuring authenticity and privacy.
Usability is further enhanced through thoughtful organization of user profiles. Each profile provides all necessary details about an individual, such as interests, preferences, and location at a glance. Users can quickly assess compatibility without delving into excessive amounts of text or complex filtering options.
While Ashley Madison offers free services that maintain a high level of usability, subscribing to a paid membership unlocks additional useful features that enhance user experience further.
With an upgrade, individuals gain access to advanced search filters that allow them to narrow down their search criteria based on specific parameters like age range or physical attributes. Moreover, premium subscribers receive priority visibility in search results which boosts exposure among other members seeking connections.
In conclusion, Ashley Madison’s deliberate combination of aesthetically pleasing design elements with ease-of-use functionality makes it highly accessible even for newcomers navigating online dating platforms. Whether utilizing free services or opting for a paid subscription plan for added benefits – such as advanced search filters—users will find this discreet platform designed meticulously around their needs and preferences.
Help & Support
Users of Ashley Madison have various options to access support and assistance when using the platform. Firstly, there is a dedicated support page available on the Ashley Madison website. This page provides users with comprehensive information and resources to assist them with any questions or concerns they may have.
In addition to the support page, users can also contact the Ashley Madison support team directly via email. The email address provided allows for prompt communication between users and the support staff who strive to provide timely responses to inquiries.
For those seeking more immediate assistance, Ashley Madison also offers a phone number that users can call to speak directly with a member of their customer support team.
This option is particularly helpful for urgent matters or if users prefer speaking directly over the phone rather than email.
Ashley Madison aims to be highly responsive in addressing user concerns. While the exact response time may vary based on factors such as volume of inquiries, prioritization, and complexity of issues, Ashley Madison prides itself on providing efficient and effective customer service.
To enhance user experience further, Ashley Madison has developed an extensive FAQ (Frequently Asked Questions) page where common queries are addressed comprehensively. This resource serves as a valuable self-help tool for users by answering frequently encountered questions without needing direct interaction with customer support agents.
Comparatively speaking, Ashley Madison’s support system stands out due to its multi-faceted approach in catering to user needs.
By offering multiple channels of communication including a dedicated support page, email contact, and telephone hotline; Ashley Madison provides varied options ensuring diverse preferences can be accommodated effectively.
Many alternative platforms often fall short in terms of accessible customer service options compared to Ashley Madison’s robust system. Some platforms may rely solely on generic FAQs or lack direct contact methods altogether – leaving users frustrated without easy solutions when they encounter difficulties during their usage journey.
Overall, whether through written correspondence or direct conversation with knowledgeable representatives, it is evident that Ashley Madison places great emphasis on attending promptly to user inquiries and ensuring their platform remains easily navigable, reliable, and supportive.
Who’s on Ashley Madison?
Ashley Madison primarily targets individuals who are seeking discreet affairs or extramarital relationships. The site attracts a wide range of user demographics, but its main focus is on married individuals looking to explore their desires outside the confines of their marriage. While both men and women can join Ashley Madison, it tends to have a larger male user base.
The average age of Ashley Madison users typically falls in the 35-45 year-old range, although there are members across various age groups. This suggests that many individuals in established long-term relationships may feel an urge to seek excitement or companionship beyond their current situation.
While some users may be looking for casual encounters or hookups, others seek more substantial connections and potentially long-term relationships.
In fact, a considerable percentage of Ashley Madison’s user base expresses interest in finding real emotional connections along with physical intimacy.
Although Ashley Madison originated in Canada, it has gained global popularity and holds a significant presence worldwide. With millions of registered profiles from around the globe, this platform caters to a diverse group of culturally diverse individuals who share common goals: fulfilling their romantic needs while maintaining discretion and anonymity.
Yes, Ashley Madison does have a dating website. Founded in 2001, Ashley Madison is a platform that specializes in facilitating extramarital affairs and discreet encounters for individuals seeking such relationships. The site gained significant attention, notoriety, and controversy due to its positioning as a service catering specifically to married individuals looking for affairs.
Ashley Madison’s website features various tools and functionalities designed to connect like-minded individuals interested in discreet relationships. Upon visiting the site, users are prompted to create an account by providing basic information about themselves and what they are seeking on the platform. The registration process emphasizes discretion and anonymity, allowing users to use pseudonyms and blurred profile pictures until they choose to share more details with other members.
The main advantage of using Ashley Madison lies in its targeted user base. Unlike traditional dating websites focusing on long-term relationships or casual hookups, Ashley Madison caters explicitly to those seeking extramarital affairs or mutually consenting non-monogamous arrangements. This specificity allows users to find potential partners who align with their desires without fear of judgment or misunderstanding.
However, it is crucial to acknowledge the ethical implications related to infidelity when discussing the advantages of this niche offering. It may be seen as promoting dishonesty within established relationships, potentially causing harm and leading many critics to question the moral integrity of the service.
In terms of usability, Ashley Madison’s website provides an intuitive interface that guides users through various features seamlessly.
The platform offers search filters based on location, age range, physical attributes, interests, and additional criteria relevant specifically to its target audience.
Regarding mobile optimization, Ashley Madison recognizes the growing trend towards mobile usage and has made efforts accordingly. Users can access a fully functional mobile version of the website accessible across iOS and Android devices through their preferred web browser. However,
it should be noted that given the nature of its services’ sensitivity; some users might prefer not having an application visibly installed on their smartphones for privacy reasons.
In conclusion, despite its controversial reputation, Ashley Madison operates as a dating website specializing in connecting individuals seeking extramarital affairs and discreet relationships. While it may serve as an effective platform for those interested in such arrangements thanks to its targeted user base and ease of use, the ethical considerations surrounding infidelity should not be overlooked when evaluating the advantages and disadvantages of this service.
Security & Safety
Safety and security are of paramount importance when it comes to online dating platforms like Ashley Madison. As an established platform, Ashley Madison takes several measures to ensure the safety and authenticity of its users.
To begin with, Ashley Madison has a verification process in place for its users. While signing up, members are required to verify their email addresses before gaining access to the platform. This helps in minimizing fake accounts and ensures that individuals using the site are genuine.
Ashley Madison also employs various measures to combat bots and fake profiles. The platform utilizes automated systems as well as manual reviews by trained staff to identify suspicious behavior or accounts that do not meet the site’s guidelines.
This proactive approach helps create a safer environment by removing non-genuine profiles.
Additionally, Ashley Madison offers two-step verification for its users. With this feature enabled, members need to provide an additional authentication step, such as through a phone call or SMS code sent directly to their mobile devices. Two-step verification adds an extra layer of protection against unauthorized access or account misuse.
In terms of photo integrity, all profile pictures on Ashley Madison undergo manual review before being approved for public display. This moderation process ensures that inappropriate content is filtered out and maintains a respectful environment within the community.
Their policy clearly outlines how personal data is collected, stored, and used while assuring discretion about member activities on the site. Protecting user privacy remains one of their top priorities.
While Ashley Madison has taken significant steps toward ensuring safety and security, there are still areas where improvements could be made. One notable improvement would involve enhanced background checks during registration processes to validate identity more rigorously – potentially incorporating third-party verification services into their system.
Implementing advanced algorithms that can detect emerging patterns of fraudulent activity may also assist in preventing scams or catfishing attempts more effectively.
By continually refining these safeguards along with regular communication regarding safety measures, Ashley Madison can provide its users with an even more secure and trustworthy online dating experience.
User profiles on Ashley Madison provide a platform for individuals seeking discreet extramarital affairs to connect with potential partners. These profiles are not public and can only be viewed by registered members of the website. The privacy and confidentiality of users is paramount, given the sensitive nature of their desires.
When creating a profile on Ashley Madison, users have the option to set a custom bio that describes themselves and what they are looking for in a partner. This allows individuals to highlight their interests, preferences, and expectations from potential matches.
Location information plays an important role in connecting like-minded individuals. Users can search for others based on location proximity, which helps them find suitable partners who may be geographically convenient.
However, it is possible to hide or modify this information if desired.
In terms of indicating distance between users, Ashley Madison provides a feature called "TravelingMan" (for male users) and "TravelingWoman" (for female users). This feature enables members to specify their upcoming travel locations; thus increasing compatibility options within those destinations.
Having a premium subscription offers various benefits on Ashley Madison. Premium members receive priority placement in search results, making their profiles more visible to other members searching for potential mates. They also enjoy enhanced communication tools such as instant messaging and private photo sharing.
Fake profiles are always a concern on online platforms; however, Ashley Madison employs measures to minimize this issue.
The website utilizes dedicated teams and systems to identify suspicious activities while encouraging community reporting of any suspected fake accounts.
For user privacy settings, Ashley Madison gives its members full control over what they share with others on the platform. Users can choose how much or how little personal information is displayed in their profiles—ensuring they maintain anonymity according to their comfort level.
While there is no Google or Facebook sign-in feature available explicitly mentioned for Ashley Madison at present, new features may emerge over time based on user feedback and technological advancements.
Overall, user profiles on Ashley Madison offer a discreet and private environment for individuals to connect with like-minded partners. The platform emphasizes privacy, allowing users to customize their profiles, hide location information as desired, and enabling premium subscribers to enjoy enhanced features. By providing control over profile visibility and personal information sharing, Ashley Madison strives to create a secure space where members can explore their desires while maintaining confidentiality.
What Makes Ashley Madison Worth Trying
- Established Reputation: Ashley Madison has a long history, having been launched in 2002, and is one of the most well-known platforms dedicated to facilitating extramarital affairs. Its longevity speaks to its ability to adapt and maintain relevance in the changing landscape of online dating for married individuals.
- Discretion and Privacy Features: One of Ashley Madison’s primary distinguishing factors is its commitment to providing its members with a discreet platform. The site offers various privacy features, such as anonymous browsing, masked profile pictures, and a panic button that quickly redirects users to a safer website if necessary. These measures aim to protect users’ identities and activities from being discovered by their partners.
- Global Reach and User Base: With millions of members worldwide, Ashley Madison surpasses many other sites and apps in terms of sheer user numbers across different countries. Its broad international presence provides users with a diverse pool of potential affair partners, regardless of their location or nationality.
- Customizable User Experience: Ashley Madison offers a range of features and search options tailored specifically to those seeking extramarital affairs. Users can customize their search criteria based on preferences like age, location, body type, and relationship status, allowing them to find partners who meet their specific desires and needs.
- Advanced Communication Tools: The platform provides a variety of communication methods, including instant messaging, email-style messages, virtual gifts, and the ability to send private photos. These features enable members to establish connections and engage in discreet conversations, fostering interactions beyond basic introductions.
- Trusted Security Measures: Following a significant data breach in 2015, Ashley Madison has significantly enhanced its security protocols. They employ robust encryption practices, regularly assess potential vulnerabilities, and have implemented measures to detect and prevent unauthorized access. This continuous focus on security aims to provide users with confidence in the protection of their personal information while engaging in extramarital affairs.
To register on Ashley Madison, individuals must go through a simple and straightforward process. The minimum age requirement to create an account on the platform is 18 years old. It is important to note that while registration is free, there are certain features and services within the site that come with additional costs.
The first step in the registration process involves visiting the Ashley Madison website or downloading the Ashley Madison app from your preferred app store. Once you have accessed the platform, you will be prompted to create a new account.
To start creating your account, you will need to provide some basic information such as your gender, relationship status (married or attached), date of birth, country, and email address. Ensuring accurate information is essential for potential connections on the platform.
After filling out these details, users will have to select a unique username for their profile. It’s worth mentioning that choosing an appropriate username can enhance privacy and discretion when engaging with others on Ashley Madison.
Next comes selecting a strong password to protect your account against unauthorized access. Choosing a combination of letters, numbers, and symbols can increase security measures significantly.
Once you have completed these steps in creating your free account on Ashley Madison, an activation link will be sent to the provided email address for verification purposes. Simply click on this link within the specified timeframe to validate your account successfully.
Upon activating your account using the provided link, users gain access to various features available within their free membership plan.
However, it should be noted that additional perks are offered under premium subscription packages which require payment.
Throughout this registration process and beyond signing up per se,your privacy plays a significant role in maintaining confidentiality across each user interaction made through this discreet online dating service.
In summary,the effortless path towards joining Ashley Madison merely requires potential members – aged 18 years or older-to visit their website or download their app.Then,user needs only few minutes by providing necessary credentials:gender,date of birth,email,country and desired username,password, followed by email verification. Once the account is activated within the specified timeframe, users can freely use the platform with their free membership or opt for a premium package offering more exclusive features at additional cost.
- Download the Ashley Madison app from the official website or respective app stores.
- Click on the "Sign up" or "Create Account" button to begin the registration process.
- Provide a valid email address that will be used for verification and login purposes.
- Choose a unique and secure username to use on the Ashley Madison platform.
- Set a strong password that combines uppercase letters, lowercase letters, numbers, and special characters.
- Complete any additional required fields, such as age, gender, relationship status, etc.
- Verify your email by clicking on the confirmation link sent to the provided email address.
- Optionally, upgrade to an Ashley Madison membership for enhanced features and benefits beyond the basic free account.
Ashley Madison features
The Ashley Madison features include both free and paid options, with the site offering unique functionalities for its users. One of the notable free features is the ability to create a profile and browse through other members’ profiles without any charge. Additionally, Ashley Madison offers a discreet messaging system that allows users to communicate with potential matches while maintaining their privacy.
However, what sets this platform apart from others in the online dating sphere are its innovative site features such as sending virtual gifts. These virtual presents enable users to catch someone’s attention or show interest in them without having to disclose personal information upfront. Overall, Ashley Madison offers a range of useful tools and functions designed specifically for those seeking discreet connections or extramarital affairs.
- Privacy-focused platform: Ashley Madison prioritizes the confidentiality of its users and offers discreet services for individuals seeking extramarital affairs.
- Anonymous browsing: The site allows members to explore profiles anonymously, ensuring their privacy and minimizing exposure.
- Message priority: With a paid membership, users can boost their messages’ visibility and increase the likelihood of getting noticed by others.
- TravelingMan feature: This service is designed specifically for frequent travelers, helping them connect with potential partners in destinations they plan to visit.
- Virtual gift sending: Members have the option to send virtual gifts to catch someone’s attention and show their interest. These gifts act as icebreakers and conversation starters.
Similar Sites & Apps
While Ashley Madison is a popular platform for discreet affairs, there are several Ashley Madison alternatives available. These include various dating sites and other websites that cater to individuals seeking connections outside of their committed relationships.
- AdultFriendFinder: One of the most well-known alternatives to Ashley Madison, particularly for individuals seeking more casual encounters.
- Victoria Milan: A discreet dating site that promotes extramarital affairs and offers privacy features similar to Ashley Madison.
- Gleeden: Another well-established platform designed for married individuals or those in committed relationships looking for confidential affairs.
- Saphrina: An affair dating site targeting individuals who are unhappy in their current relationships and seek discreet connections.
How Does Ashley Madison Work?
Ashley Madison is an online dating platform that caters specifically to individuals seeking extramarital affairs. It was created in 2001 by Darren Morgenstern, and its main objective is to provide a discreet and confidential space for like-minded adults who are interested in exploring relationships outside their current commitments.
At the heart of Ashley Madison’s services lies the ability to connect with other users discreetly. The website features a registration process that allows individuals to create anonymous profiles using pseudonyms instead of their real names. This anonymity ensures privacy and helps protect the identity of its users.
Once registered on Ashley Madison, users can browse through various profiles and indicate interest in potential matches by sending private messages or virtual gifts. The platform provides robust search filters, allowing users to specify criteria such as age range, location, physical attributes, interests, and more.
These personalized search options make it easier for members to find others who match their preferences.
The user base of Ashley Madison is quite diverse, consisting primarily of married individuals looking for excitement outside their marriages. There are also single individuals who are open to engaging with those who are married or in committed relationships. People from all walks of life can be found on this platform – professionals, students, homemakers – each having different reasons for being part of Ashley Madison’s community.
One key feature that sets Ashley Madison apart from traditional dating platforms is "discreet photos." Users have the option to upload photos but can choose whether they want them blurred or keep them private until trust has been established between two parties. This feature adds an extra layer of security for members concerned about being recognized by friends or family while browsing profiles on the site.
In addition to providing a secure environment for connecting with potential partners discreetly, Ashley Madison offers unique messaging tools called “priority man” and “message plus.” These features allow non-paying members (guests) to respond back without needing a membership upgrade themselves if contacted by a paying member. It opens up more opportunities for communication and increases the chances of making connections.
Ashley Madison makes it clear that all interactions are consensual, emphasizing the importance of honesty among its members. While some may have reservations about the concept of such a platform, for others, Ashley Madison offers an outlet to meet like-minded individuals who understand their desire for discretion and excitement outside their committed relationships.
Searching, Filters and Communications
Have you ever wondered how Ashley Madison’s search, filters, and communication features work? In this section, we will delve into the functionalities that Ashley Madison provides its users for finding potential partners, refining their search criteria through filters, and facilitating discreet communication between members.
- Find other members on Ashley Madison through its comprehensive search feature, allowing users to filter by criteria such as age, location, and interests.
- Communicate with potential matches effortlessly using Ashley Madison’s instant messaging system, enabling real-time conversations and connections.
- Discover like-minded individuals by utilizing Ashley Madison’s chatrooms, where users can engage in group discussions or private conversations.
- Utilize Ashley Madison’s discreet message option to maintain privacy while reaching out to other members, ensuring confidential communication.
- Take advantage of Ashley Madison’s advanced messaging features, offering options such as sending virtual gifts or requesting private photo access to enhance interactions.
Ashley Madison makes it easy for users to make contact with others through various search options and filters. Users can search based on criteria such as age, location, appearance, interests, and relationship status. These specific filters allow individuals to find people who meet their preferences and desires. Once a potential match is found, users can initiate communication through private messaging or sending virtual gifts. With these features, Ashley Madison’s services offer a discreet platform for connecting with like-minded individuals searching for extramarital relationships.
Pricing & Premium Membership on Ashley Madison
The benefits of subscribing to Ashley Madison’s premium service are numerous. By purchasing credits, users gain access to a range of exclusive features and functionalities that enhance their overall experience on the platform. When it comes to pricing, Ashley Madison offers competitive rates compared to other similar options in the market.
While it is possible to use Ashley Madison without paying, doing so limits users’ ability to fully utilize the site’s extensive offerings.
Without a premium subscription or purchased credits, individuals can still create an account and browse profiles but have limited messaging capabilities. This restriction may leave free users feeling restricted when compared to their paid counterparts.
To facilitate payment for its services, Ashley Madison provides multiple payment methods for user convenience. These methods typically include popular options such as credit cards and online payment platforms.
In summary, opting for a premium subscription or purchasing credits on Ashley Madison unlocks additional features and adds value to users’ interactions on the platform. The cost of these subscriptions is competitively priced compared to other alternatives in the market. While using the site without paying may feel limiting in comparison, those seeking robust functionality can confidently explore various payment options offered by Ashley Madison.
|Subscription Type||Price (USD)||Features|
|Basic||$49 per month||– Send and receive messages
– View full profiles and photos
– Access to public photo albums
|Elite||$179 for 3 months||– All Basic features
– Priority messaging
– Enhanced privacy options
|Affair Guarantee||$289 for 6 months||– All Elite features
– Profile boost
– An affair guarantee of at least one affair
Okay, so here’s the deal: Ashley Madison is a legit platform for those seeking discreet encounters. As an online dating expert who personally tried it, I can vouch that their services are just what they claim to be. Whether you’re looking for fun or excitement outside of your relationship, Ashley Madison review gets a thumbs up from me!
Ashley Madison is not a free platform, but you can join and create an account for free. However, to unlock all of Ashley Madison’s services and fully engage in the online dating experience, you will need to purchase credits or a subscription plan. So while signing up is free, getting the most out of Ashley Madison does require financial investment.
Ashley Madison, the infamous online dating platform, offers a variety of payment methods to cater to its users’ preferences. From credit cards and PayPal to mobile payments like iTunes and Google Play, they’ve got you covered. So go ahead and explore all that Ashley Madison’s services have to offer with just what suits your wallet!
Ashley Madison is a site for adventurous individuals looking to spice up their love lives through discreet extramarital affairs. It’s essentially an online dating platform with a twist, providing a space where people can find like-minded partners who are seeking mutual excitement and thrill outside of traditional relationships. If you’re curious about exploring different connections without judgment or strings attached, then Ashley Madison’s services might just be what you’re looking for!
Ashley Madison, from my experience as an online dating expert and after reviewing Ashley Madison’s services myself, has a considerable user base. Let’s just say that there are loads of like-minded individuals on Ashley Madison who are seeking discreet connections.
Just what I’d recommend is going to Ashley Madison’s official website and clicking on the "Contact Us" link at the bottom of the page. They offer a contact form where you can provide your information and shoot them a message with any questions or concerns about their services. Easy-peasy!
In conclusion, Ashley Madison has undoubtedly made a significant impact on the world of online dating and extramarital affairs. The platform’s discreet approach attracted millions of users seeking discrete connections outside their committed relationships. Despite controversy surrounding its founding principles and security breaches in the past, it remains one of the largest platforms dedicated to affair-based relationships.
Ashley Madison boasts various features that cater to the needs of its users, including advanced search options, messaging tools, and profile privacy settings.
However, some may find the website’s interface outdated and lacking modern design elements.
Privacy concerns have understandably been a crucial factor in considering whether or not to join Ashley Madison. While no system can provide absolute security on the internet, the site has implemented measures to enhance user confidentiality since its well-publicized data breach years ago.
It is worth noting that engaging in affairs through Ashley Madison still raises ethical questions regarding infidelity and trust within relationships.
As such, individuals should carefully assess their motivations for using such a platform before making any decisions.
Overall, Ashley Madison offers a unique space for individuals interested in discreet extramarital affairs. It continues to maintain an active user base despite past controversies. For those who prioritize discretion and understand potential risks involved, it may be worth exploring as an option for fulfilling unconventional relationship desires while keeping personal information secure.